| Can we imagine a place in the world today | | | | maintain a relationship that is long-standing |
| without a marketing activity. It looks | | | | and mutually beneficial. Because, the chances |
| remote. When we all move from one place to | | | | of succeeding service marketing or any type |
| the other, we need an interactive or a | | | | of marketing for that matter, depends |
| Communicative Response System (CRS) to | | | | firstly on the extent of proximity you could |
| facilitate a marketing activity and enable | | | | establish with the company.Service marketing |
| the market to respond. When this | | | | is gaining prominence in all sectors. BPOs, |
| Communicative Response System (CRS) | | | | Call Centers are making huge money in |
| eventually reaches a market, there are buyers | | | | contrast to the product marketing. The top 5 |
| and sellers waiting to respond.Marketing is | | | | factors influencing relationship building |
| not today what it used to be years ago. It | | | | exercise to succeed in service marketing |
| started as a barter and has reached a | | | | are1. Be customer-centric. Put the customer |
| currency world with a variety of geographical | | | | first and for a moment put yourself in the |
| segments and demographics. Marketing in | | | | customers' place.2. Identify and understand |
| simple terms is a distribution of products | | | | what customer wants in terms of products and |
| and services of a company in order to realize | | | | services and the value that you could create |
| a value in form or in kind. While it is | | | | to your customer by offering your |
| true, marketing today encompasses a wide | | | | services.3. Consistent follow-up with the |
| range of activities including relationship | | | | customer to demonstrate the extent of |
| building.Relationship building is key to the | | | | interest and seriousness and also the |
| success of any service organization. A | | | | capabilities that you have developed over a |
| marketing activity does not end with a buy or | | | | period of time, for instance, your client |
| a sale. Today, it requires establishing and | | | | base.4. Respond in time to the requirements |
| building capabilities to create retention. | | | | of your customer and focus on feedback |
| From the company's point of view, identifying | | | | evaluation to check and ensure you did not |
| and understanding the requirements of the | | | | deviate anything from the |
| customer in clear terms is the first step in | | | | specifications.5. Share your success with |
| the process of starting a relationship | | | | your friends and colleagues to create in a |
| building exercise.Private banking sector, for | | | | way your brand image and stay on to receive |
| instance, in India has undergone a tremendous | | | | feedback and suggestions from them.I am a New |
| change in the last 5-6 years. From being a | | | | Delhi based freelance journalist. I write |
| lending institution, private banking has | | | | articles and am particularly interested in |
| spread its wings to include services such as | | | | non-fiction. My areas of interest include |
| insurance, risk-management, asset-management | | | | writing business articles, parenting, health |
| as the core activities. The bottom-line is | | | | and entertainment. |
| your capability to build, develop and | | | | |